Aim to make cloud storage affordable, accessible for Indians, says DigiBoxx CEO

There is a better and more affordable cloud storage alternative available online besides the usual ones pushed by big tech companies, states DigiBoxx CEO Arnab Mitra in an interaction with Mint.

Data storage is an essential part of our daily digital lives. The democratization of the internet, with cheaper and faster broadband plans, has led to an exponential increase in data consumption. Physical storage offers higher capacity but less flexibility when it comes to ease of access and ability to share and collaborate while on the move. Cloud storage answered this need and there are plenty of services available online to cater to individual as well as businesses. DigiBoxx is one such service that entered the fray in 2020. Arnab Mitra, CEO of DigiBoxx, shares his thoughts in an exclusive interaction with LiveMint on what sets them apart from the competition.

Excerpts:

1. So DigiBoxx is essentially a cloud storage service. How is it different from Google Drive, Dropbox or other such cloud storage services?

Arnab Mitra: Yes, DigiBoxx is a Storage as a Service. Its USP is that it has been developed in India and users’ digital assets are stored in data centres located in India. We identified the unmet need of the citizens who wanted a service that made sure that their data stayed in the country. It is also highly scalable, meaning it can cater to the needs of individuals, freelancers or gig workers, small businesses and enterprises.

Most cloud service providers offer paid plans that are not as affordable as DigiBoxx. To put this in perspective, one month’s 100GB subscription of Google Drive is equivalent to a 2TB three-month plan on Digiboxx. It is very economical for the average user and business.