During the pandemic, organizations have started looking for unified communication and enterprise-level tools that help remote work. One such technology most of the enterprises have invested in is digital asset management technology (DAM Technology).
In the past, a digital asset management platform was utilized in tandem with an enterprise content management platform. However, the pandemic has increased the need for a digital asset management platform since the emphasis was placed on videos for B2B and B2C communication.
An analysis by Global Industry Analysts says that the DAM industry will be valued at more than $12 billion by 2026. The same report indicates that the absence of an effective digital asset management platform leads to employees losing substantial person-hours producing poor quality output.
Thus, adequate infrastructure & effective planning is necessary to extract the maximum value from the existing brand’s digital assets. However, building infrastructure for securely accessing and sharing these assets requires implementing a solid network that allows users to access & share these large-sized files securely. Hence, coming to the point wherein we need to list the pointers of what an enterprise should expect from the right DAM platform.
What should the right digital asset management platform offer?
There are several things that a right DAM platform brings to an organization. Here is the list of pointers an enterprise must expect from a DAM platform.
- Brand Management – A right DAM platform provides cloud storage facilities to improve brand management by supporting brand consistency & transparency over the creative content. The organization’s employees have access to multiple brand assets, allowing them to know the context in detail, thus helping them make a proper decision.
- Product Development – A DAM platform accelerates product development by connecting the product with an accurate product description. It helps the creative team to create product-related content faster and speed up the marketing process.
- External Sharing – A DAM is worth investing in as it allows you to save time in repurposing and sharing the existing content with internal and external parties. Additionally, this file-sharing app ensures SSL security, which helps in secured & fast transfers.
- Integrating it with other essential software – An effective DAM platform allows you to integrate it with other platforms utilized by your organization. If you are asked to do it manually, it is time-consuming. Additionally, you need to allow additional development hours from your technical team, which is just a waste of time.
A DAM platform that sticks to these four significant features is supposedly the best one to choose in the current situation.
A DAM platform must be implemented and used by every employee of your organization for a better ROI. As visual experience is a must in the present scenario, the platform that enables you to create and deliver such business experiences is necessary.
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